Mersol & Luo was founded to help businesses overcome the challenges they face when entering the Chinese market. We deliver top quality market intelligence, establish local operations, meet regulatory requirements, develop sales and marketing channels, design and manage winning brand localization strategies and marketing.

Mersol & Luo focuses on delivering high quality, data driven services and professional consulting. Our clients include firms from North America, Europe, the Middle East, and Asia–all with the ambition of succeeding in China, the second largest consumer market in the world.


Michael Mersol-Barg

-Managing Director

Fluent in Mandarin Chinese, Michael brings years of experience working in China helping foreign businesses navigate China’s complex business environment. He studied Chinese at Johns Hopkins University and holds a masters in Economics from Peking University, China’s top university.

Jiamin Zeng (曾嘉敏)

-General Manager

Using her expertise in international affairs and economics, Jiamin has published numerous journalist articles on the Chinese market and international trade. She is a graduate of Michigan State University’s James Madison College and fluent in both Mandarin Chinese and English.

Amy Wu (吴晓风)

-Director of Branding & Marketing

Amy brings extensive professional expertise in branding, marketing, and localization via her experience working in brand development and marketing for firms in the UK and China. She holds a Master of Science in Business (Marketing) from the Warwick Business School.

Emma Li (李梦诗)

-Chief Legal Advisor

A graduate of Peking University’s School of Transnational Law, one of China’s premier law schools, Emma specializes in intellectual property law with publications in both English and Chinese. She brings considerable expertise in Hong Kong, Chinese, and American law.